Last year we featured Launch Effect – a free WordPress theme that lets you create a viral campaign in minutes. Since that time, the crew at Launch Effect has released a premium version of their popular theme that offers more control, support and lifetime updates.
If you’re launching a new site or product, this is definitely a WordPress marketing tool you’ll want to consider using in your pre-launch campaign.
Launch Effect Premium has some very useful features beyond your basic “coming soon” landing page:
- Fully functional theme capabilities (WordPress widgets and menu controls)
- A vertical navigation area
- A new slide-down sign-up tab that can live on posts and pages
- Re-organized and expanded admin panel
- Lightbox for photo gallery images
- Progress indicator and countdown clock
- Brandable footer
- AWeber integration
Check out the gallery of Launch Effect Premium demos to see some fantastic customizations of this theme.
Launch Effect Premium is currently offered with two types of licenses: a single site license for $35 and an unlimited site license for $65. They’ve also recently launched an affiliate program to reward you for spreading the word. Users who sign up get 20% referral on all Launch Effect purchases.
In the future, the Launch Effect team plans to add in the ability to create extra form fields and make it mobile-friendly. They’re also going to be integrating PayPal so that users can sell products.
A successful vs. a mediocre launch can sometimes be the determining factor for the future of your product or service. If you’re impressed with the free version of Launch Effect, then you know that the premium package will be a quality addition to your campaign. Make the most of your critical launch time with the extra features included in Launch Effect Premium.

