Go from 30 Views to 22,000 with this Simple Action

According to a report from the 2011 B2B Marketing Summit, one of the speakers, Jay Baer, told a story of a simple little action that increased the views of one of his presentations from 30 to 22,000.

The trick?

He simply put the presentation up on Slideshare.  When he had it on his own site, it received 30 views. When he put it on SlideShare, 22,000 discovered it.

The moral of the story is pretty clear: pollinate the web with your content. But don’t forget to make sure people know where it came from. They may not be on your site (yet), but you can still pull them in with your content.

 

Photo: 3d graph showing rise in profits or earnings / vector illustration from BigStock

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• social media