You can squeeze a lot more SEO into your posts by remembering to format your content with subheadings, sectioning out different parts of your post and highlighting the substance of each. It also makes your posts more readable. More than likely your title tags will already be written using the h1 tag. It’s important for you to add keywords about your post’s content within h2, h3, and h4 tags as search engines are trained to look for the subheadings. This is perhaps one of the easiest ways to increase your site’s SEO without having to be an expert.
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April 19, 2010 
Sarah Gooding on Google+
