About WPMU DEV
Made for web developers, by web developers
Since 2006, our award-winning WordPress plugins, hosting, world beating support and site management tools have helped hundreds of thousands of web developers, freelancers and agencies run and grow their businesses.
Why do we do this?
“Because we love creating, developing and supporting innovative products that delight our users. In as few words as possible... we want to have fun, while doing cool things.”
Together, a world apart
While we’re headquartered in Melbourne, Australia, we’re also the OG remote working company with colleagues based in every continent and timezone.
But we do hang out in person, too
From company meet-ups (NYC! Berlin! Bali!) to WordCamps around the World, we make a serious effort to get together in person.
Join our team
Our Story
James Farmer starts Incsub in a small garden shed.
Summer 2007
WPMU DEV’s website launches.
April 29, 2007
WPMU DEV Blog launches.
March 4, 2008
Beehive analytics plugin announced.
April 1, 2009
WPMU DEV members forum launches.
August 28, 2009
WPMU DEV Dashboard plugin announced.
February 4, 2010
WPMU DEV moves to Albert Park, Melbourne.
Summer, 2011
SmartCrawl SEO plugin announced.
March 2, 2011
IVT white label video plugin announced.
March 18, 2011
Branda white label WP plugin announced.
November 20, 2012
WPMU DEV moves to Port Melbourne, Melbourne.
Summer, 2013
New York company trip.
June 28-30, 2013
Smush image optimizing plugin launched.
November 24, 2014
WPMU DEV moves to South Melbourne, Melbourne.
Summer, 2015
WPMU DEV mascot Devman is born.
July, 15 2015
Hummingbird, Defender, & Hustle plugins announced.
Summer, 2016
The WhiP newsletter is launched.
June 7, 2016
The Hub site manager & Snapshot plugin announced.
November, 2016
Smush wins first plugin madness contest.
December 21, 2017
WPMU DEV moves to Prahran, Melbourne.
March, 2018
Automate, updating tool announced.
July 18, 2018
White label client reports announced.
July 24, 2018
Shipper migration plugin announced.
January 24, 2019
Berlin company trip.
June 20-27, 2019
WPMU DEV Hosting announced.
September 21, 2019
The Hub 2.0 upgrade launched.
March 19, 2020
Hosting templates & cloning announced.
April 16, 2020
The Hub Client white label plugin announced.
August 17, 2020
WPMU DEV moves to South Yarra, Melbourne.
April 21, 2021
The DEV’s Pixels WP comics launch.
September 9, 2021
Client billing integration announced.
September 21, 2021
WPMU DEV Free announced.
May 23, 2022
Quantum Plan announced.
October 20, 2022
Integrated reseller domains announced.
November 15, 2022
Cloud Broken Link Checker.
February 26, 2023
Bali Retreat.
April 29, 2023
Hummingbird: Auto speed Optimization with Critical CSS and Delay JS.
June 21, 2023
Ultra Smush: 5x Image Compression Boost.
July 17, 2023
Automated Reseller.
September 19, 2023Part of a bigger story
WPMU DEV is part of Incsub, alongside the groundbreaking education companies CampusPress and Edublogs. Incsub is a contraction of “incorporated subversion”, it is not pronounced Inscub.
