Unless you’ve been living underneath a rock for the past ten or eleven years, you probably already know how important blogging is for your business.
It doesn’t matter if you’re selling WordPress plugins or watermelons – if your business has any kind of online presence at all, you can raise your profile – and ultimately your profits – by running a blog.
Provided, of course, that it’s done correctly. These are six pieces of advice on how to blog for business and make your online efforts worthwhile.
1. Pretend you’re a charity