This is Part 3 in a series on viral marketing – have you read Part 1 and Part 2 yet?
In the last post, we discussed using a “shock and awe” approach to viral marketing – creating content that spreads across the web by virtue of its sheer entertainment value, and brings volumes of traffic and attention back to your own website.
There’s no question that entertainment will help you go viral, but creating the requisite content is never an easy task.
Last week we discussed the basics of “going viral” as an online marketing concept.
By any measure, viral content is one of the most powerful publicity-building tools available in the 21st century – whether you’re a business owner or simply a blogger who’s trying to get more traffic.
So then, on with the show. This week we’ll be looking at a few different strategies for creating content that spreads across the web and gets you noticed.
Viral Strategy 1: Shock, Awe and Amusement
Viral marketing is a pretty hot buzz word on the web these days . . . in case you hadn’t noticed.
A few years ago, to most people ‘going viral’ meant it was time for an embarrassing visit to the local sexual health clinic.
But mention the V-word these days, and most web-savvy folk think of something else entirely.
So what the hell is viral marketing, exactly? (If you already know the answer, feel free to skip the rest of this article).
“Going Viral”: A brief guide for the uninitiated
