How to reduce your bounce rate by over 40% (or at least how we did it!)

So, in case you didn’t notice, we’ve just released pretty radical looking new version of WPMU DEV.

In fact, it was so radical that even the prospect of AB testing it had to be thrown out of the window, it’d be like apples and oranges, and so we took a deep breath, popped her out of the door and waited to see what happened… gulp.

And here’s your first taste of the net result, an utterly staggering decrease in the bounce rate on our ‘projects’ pages – i.e. the ones which showcase each individual plugin or theme . Check it:

That's an over 40% decrease in our bounce rate, want to know how we did it? Thought so :)

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