Nearly everyone will have some type of advertising on their site – whether it’s Adsense, banner ads, or in-house ads that promote your own products or services.
If your site is like many sites, then people don’t visit you for your ads. They visit you for your content.
Instead of fighting this reality, you need to work with it. And one way to work with it is to deliver your advertising in a way that’s integrated into your content. In this way, your visitors are much more likely to be exposed to it.