If you don’t compulsively hit refresh on your site’s traffic stats, you might want to go and take a look.
Google has released the latest – and highly anticipated – update to its anti-spam algorithm, Penguin 2.0.
WordPress users could be forgiven for welcoming the news with trepidation. After the last major update a year ago many sites took a massive hit in traffic… including WPMU.org
This time, the roll-out hasn’t come as a surprise. Matt Cutts, head of Google’s webspam team, announced on his personal blog on May 22 the roll out of the next generation of the algorithm was complete.