However, there is at least one thing that WordPress is not suited to accomplish – and it’s not a WordPress fault. Many people try to save a few dollars and manage their email marketing list using a WordPress plugin.
This is one of those cases where paying a little doesn’t cost you, but actually saves you money and even has the potential to make you money. There are at least five reasons that come to mind why I recommend my clients use a service for this.
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You Have Little/No Help Making Your Messages Less Spammy
Their objective is to help you construct messages that do not trigger SPAM filters so that their deliverability rate remains high. Without a service, you are left to figure this out for yourself.
Your Host May Not Send All Your Emails Out In A Timely Manner
You may even receive a warning email/letter informing you that you violated their maximum email quantity. The procedure of slowing your email is called throttling and can cause your emails to take hours or even a day or two to be delivered.
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Your Email Address/Domain May Become Banned
If the emails you are sending are deemed to be SPAM – or worse yet, a recipient reports them as SPAM – then your email address (or your domain) could be banned. If your email address happens to get banned by GMail, then there’s the possibility that your website could be banned by Google.
Deliverability – How Many Of Your Messages Actually Get Through
Knowing that your email messages are reaching your intended recipients is very important. In fact, it’s probably the most important factor of your email campaign because if they don’t get it, you don’t even stand a chance of them acting upon your message.
Email autorespondor companies spend lots of money and resources to ensure that emails reach their intended recipients. This includes avoiding “spammy” looking emails, reducing bounce rates, protecting their sending domains, and several other methods. This is their business, so naturally, they do whatever it takes to be successful at it.
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You May Have To Defend Yourself Against A CAN-SPAM Claim
If someone decides to drag you in to court claiming that you did not remove them from your email list when they requested, you are left to defend yourself completely. It then becomes your word against the plaintiff. However, if the same incident occurs and you have a third party such as AWeber, MailChimp, MadMimi, or Get Response in your corner, then it’s much easier to demonstrate you’ve done your part.
Additionally, these reasons don’t even address the future of such a plugin.
- Will the plugin continue to work as WordPress evolves?
- Will the developer keep it updated with future versions of WordPress?
- How difficult will it be to update the plugin yourself?
The bottom line is there are many reasons NOT to use a WordPress plugin to manage your Email autoresponder list and very few reasons to use one. I cannot in good conscious recommend that any client try to maintain their own email list. I always recommend a service to handle that important part of their marketing strategy.
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